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Industry Segmentation Research Prompt

Industry → Sub-Industry → Micro-Vertical

Company or SaaS Category: [INSERT SAAS COMPANY OR CATEGORY]

Number of Industries: [INSERT NUMBER OF INDUSTRIES TO RESEARCH]

Objective

Your goal is to produce a structured, evidence-backed segmentation of the market for this company or SaaS category. The output must include:

  • At least [NUMBER OF INDUSTRIES] broad industries
  • At least 3 sub-industries per industry
  • At least 3 micro-verticals per sub-industry

This research is not limited to who the company serves today. You must include:

  • Market segments based on external research you conduct
  • Segments identified through prior research provided to you in the context window

You are identifying who they serve and who they should logically serve—based on real-world evidence such as customer logos, case studies, product integrations, and usage patterns.

Do not include any speculative segments without supporting data.

Research Instructions

Use the following sources. Be methodical and extract concrete, directional signals.

1. Company Website Analysis

  • Product Pages: Identify technical requirements, deployment models, and key capabilities
  • Case Studies: Extract company size, industry, use case, and workflow complexity
  • Customer Logos / Testimonials: Research these companies via LinkedIn and Crunchbase; map them to accurate sub-industries and operational models
  • Pricing Pages: Infer deal sizes, complexity of onboarding, and target company scale
  • Partner Ecosystem: Identify strategic integrations or ecosystem alignment

2. Web Research

  • G2 / Capterra: Focus on reviewer company size, industry, pain points
  • LinkedIn: Analyze companies from case studies and press to identify vertical trends
  • Crunchbase: Surface firmographic context on known customers
  • Press Releases / Tech News: Look for announced customer deals or expansion strategies
  • Job Postings: Scan for territory and vertical language—especially in sales roles
  • Leadership LinkedIn Profiles: Identify public statements about market focus or expansion

3. Technology Footprint

  • BuiltWith: Analyze known customer tech stacks
  • Integration Marketplace: Identify complementary platforms and vertical-specific tooling
  • API Docs: Evaluate how technical buyers are, and what verticals would require this

Output Format

Use nested bullets only. Format your findings exactly like this:

Industry: [Insert Industry Name]

  • Sub-Industry: [Insert Sub-Industry Name]
    • Micro-Vertical: [Insert Micro-Vertical Name]
      • Description: [Brief explanation of what these companies do or how they operate]
      • Evidence: [Include a customer name, case study, testimonial, review snippet, integration pattern, or public example]

Repeat this structure for at least [NUMBER OF INDUSTRIES] industries, each with at least 3 sub-industries, and each sub-industry with at least 3 micro-verticals.

Do not skip or collapse levels. You are building a complete tree.

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    Industry Segmentation Research Prompt | Claude