Subaru America has set 2026 BRZ pricing at $35,860 MSRP for the base Limited trim. This represents a significant price increase from the original 2022 model's $28,955 starting price. The automaker discontinued the Premium trim level for 2026, streamlining the lineup to focus on higher-margin models.
For complete details on the new 2026 Subaru BRZ pricing, Limited, tS, and Series Yellow limited to 350 units, buyers can review comprehensive specifications and trim comparisons.
The 2026 Subaru BRZ lineup consists of three variants, each targeting different buyer segments:
| Model | Transmission | MSRP | Total with D&D |
|---|---|---|---|
| BRZ Limited | 6-Speed Manual | $35,860 | $37,055 |
| BRZ Limited | 6-Speed Automatic | $36,710 | $37,905 |
| BRZ tS | 6-Speed Manual | $38,360 | $39,555 |
| BRZ Series.Yellow | 6-Speed Manual | $39,360 | $40,555 |
Destination and delivery charges add $1,195 to all models. Certain states including Connecticut, Hawaii, Massachusetts, Maine, New Hampshire, New Jersey, New York, Rhode Island, and Vermont may see higher delivery fees. Alaska retailers charge $1,345 for delivery.
The 2026 model year sees the discontinuation of the BRZ Premium trim level, leaving the BRZ Limited as the starting point. Bill Stokes, Car Line Planning Manager for Subaru America, explained the decision: "The BRZ Premium trim level is discontinued for 2026, which accounted for fewer than 1 in 10 sales in 2025."
This move reflects buyer preferences toward higher-equipped models. More than 90% of BRZ customers chose Limited or tS trim levels in 2025. The strategy eliminates low-profit variants while focusing resources on models that deliver better margins.
Subaru just released pricing for the 2026 BRZ sports car, revealing that it's over $5,000 more expensive than its Toyota counterpart. Comparatively, the 2026 Toyota GR86 starts at just $30,800 excluding destination charges.
The price disparity between these mechanical twins continues to grow:
This gap may impact BRZ sales volume, as both cars share identical powertrains and chassis architecture.
The 2026 BRZ retains its naturally aspirated 2.4-liter SUBARU BOXER engine producing 228 horsepower. All variants send power to rear wheels through either a 6-speed manual transmission or 6-speed automatic.
Key performance features include:
The powertrain carries over performance updates introduced in 2025. These changes targeted throttle response and steering feel based on customer feedback.
New for 2026, the limited-edition Subaru BRZ Series.Yellow and Subaru WRX Series.Yellow get eye-catching Sunrise Yellow paint. Production is limited to 350 units for the US market.
Series.Yellow features include:
The special edition builds on the tS trim foundation, sharing STI-tuned Hitachi dampers and Brembo brake systems. Pricing starts at $39,360 MSRP, positioning it as the range-topping BRZ variant.
The BRZ Limited becomes the 2026 lineup's base model after Premium elimination. Standard equipment includes:
Interior features Ultrasuede upholstery with red leather accents and contrast stitching. The automatic transmission adds $850 to the base price.
The BRZ tS targets driving enthusiasts with track-oriented upgrades:
The suspension tuning complements the BRZ's low center of gravity and lightweight design. These changes aim to enhance the sports car driving experience without compromising daily usability.
EyeSight Driver Assist Technology comes standard on all 2026 BRZ models, including manual transmission variants. The system includes:
This comprehensive safety package addresses insurance and safety ratings that impact buyer decisions in the sports car segment.
Starting at $32,265 and $31,085, respectively, the two attainably priced coupes combine Mazda MX-5 Miata–rivaling driving dynamics. The BRZ competes directly with the Toyota GR86 and indirectly with the Mazda MX-5 Miata.
Competitive landscape:
The BRZ's higher pricing may push buyers toward the GR86 or force consideration of competitors outside the affordable sports car segment.
Subaru operates through approximately 640 retailers across the United States. The Premium trim elimination simplifies inventory management while potentially improving per-unit profitability.
The Series.Yellow limited edition creates marketing buzz and exclusivity appeal. Only 350 units means most dealers will receive minimal allocation, focusing sales efforts on core Limited and tS models.
The 2026 BRZ will arrive at US retailers in early 2026. All variants are manufactured in Subaru's zero-landfill production facilities, supporting the company's environmental initiatives.
Series.Yellow production constraints mean early ordering will be critical for interested buyers. The limited allocation typically sells quickly in specialty automotive markets.
At $35,860 starting price, the 2026 BRZ faces value perception challenges against its Toyota twin. The $5,000+ premium must justify additional equipment, warranty coverage, or brand preference.
BRZ advantages over GR86:
The automatic transmission availability may attract buyers seeking sports car styling with daily driving convenience.
The current second-generation BRZ carried a starting price of only $28,955 when it was first introduced for the 2022 model year. This represents a 24% price increase over four model years.
Industry trends suggest continued price pressure from:
The Sports car segment remains niche but profitable for manufacturers willing to serve enthusiast buyers. BRZ pricing reflects this positioning strategy despite potential volume impact.