Content is user-generated and unverified.

The SumUp Mafia: Europe's payments pioneer spawns a new generation of founders

Three of SumUp's six co-founders have departed to launch their own ventures, creating an emerging "founder factory" in European fintech. The €8.5 billion London/Berlin-based payments company has produced at least four significant startups, a micro-VC fund, and placed alumni in senior roles at major fintechs—though this mafia remains smaller and younger than those of PayPal, Revolut, or N26. The most notable success story is Zeitgold, founded by two SumUp co-founders, which was acquired by Deel in 2021 after raising €55+ million.


The SumUp story sets the stage for alumni ventures

SumUp was founded in 2012 by six co-founders: Daniel Klein, Marc-Alexander Christ, Stefan Jeschonnek, Jan Deepen, Petter Made, and Alessandro Leoni. The company pioneered mobile point-of-sale solutions in Europe, directly competing with Square's US dominance. By 2025, SumUp serves 4+ million merchants across 36 markets, has raised $997 million, and achieved profitability (EBITDA positive since December 2022).

A pivotal leadership shift occurred in August 2014 when co-founders Stefan Jeschonnek (CPO) and Jan Deepen (CCO) simultaneously departed executive roles, though both remained shareholders. This departure marked the beginning of the SumUp Mafia, as these founders quickly moved on to new ventures, bringing lessons from scaling a payments unicorn.


PART 1: Startups founded by SumUp alumni

Zeitgold: AI bookkeeping from SumUp DNA (Acquired by Deel)

Zeitgold represents the flagship success of the SumUp Mafia—an AI-powered bookkeeping and payroll automation platform for small businesses that was acquired by global HR platform Deel in August 2021.

AttributeDetail
Founded2015, Berlin
FoundersStefan Jeschonnek (SumUp Co-founder/CPO), Jan Deepen (SumUp Co-founder/CCO), Kobi Eldar (Israeli Defense Forces 8200 alumnus)
DescriptionAI-powered software that automates bookkeeping, payroll, and tax filing for SMBs using OCR and machine learning
Total Funding~€55-60 million
StatusAcquired by Deel (August 2021)
Employees at Exit~130 (Berlin HQ, Tel Aviv R&D)

Funding breakdown:

  • Seed (Feb 2017): €4.2M — Battery Ventures, Holtzbrinck Ventures
  • Series A (2016-2017): €10M — Battery Ventures, HV Holtzbrinck Ventures
  • Series B (Dec 2019): €27M — Vintage Investment Partners (lead), with AXA Germany, Deutsche Bank, Battery Ventures, HV Holtzbrinck, Saban Ventures, btov Partners

The strategic acquisition by Deel—which was valued at $1.25 billion at the time and has since grown substantially—integrated Zeitgold's AI capabilities into Deel's global payroll infrastructure. Jeschonnek reflected on the journey: "We have come a long way since we first started SumUp. We have grown from a bootstrapped startup in sub-let office to a global technology company."


Discovery Ventures: SumUp founders become VCs

Rather than only founding operating companies, Jeschonnek and Deepen also launched Discovery Ventures, a micro-VC fund investing in early-stage European startups—effectively multiplying the SumUp Mafia's influence across the ecosystem.

AttributeDetail
Founded2015, Berlin
FoundersStefan Jeschonnek, Jan Deepen (both SumUp Co-founders)
Fund TypeMicro-VC, Pre-Seed to Seed
AUM~€60M+ across multiple funds (currently Fund IV at €40M)
Investment Size€200K-€1M initial checks
Portfolio60+ companies
GeographyGermany, Europe, USA, Israel
TeamAdded Jasper Masemann as General Partner (2024)

Discovery Ventures has backed multiple breakout companies. Their portfolio includes stakes in Trade Republic (multi-billion euro neo-broker), Deel (ironically, the acquirer of Zeitgold), Choco (unicorn restaurant supply chain platform), Gorillas (rapid grocery, acquired), Zenjob (staffing platform), Comtravo (corporate travel), and Verbit (transcription AI).

Jeschonnek described their thesis: "Normally we come aboard in the Pre-Seed or Seed round and help the team find real product-market fit. We share our own experiences as founders and open our network."


Incharge Capital Partners: Mobility meets fintech operator experience

Michael Schrezenmaier, who served as CEO of Europe at SumUp from October 2021 to February 2024, has emerged as a significant figure in the SumUp alumni network. After departing SumUp in early 2024, he co-founded Incharge Capital Partners—a mobility-focused venture fund backed by industrial heavyweights.

AttributeDetail
Founded2024, Berlin
FoundersMichael Schrezenmaier (ex-SumUp CEO Europe), Aleksej Mitrjaschkin (ex-Porsche SE, led Porsche AG IPO)
Anchor InvestorsPorsche SE (€100M commitment), Deutsche Telekom (via DTCP)
FocusConnected mobility—autonomous systems, clean mobility, battery software
StagePre-Seed to Series B
Check Size€100K-€1.5M
Team12 people including 3 partners

Schrezenmaier's SumUp tenure: He led SumUp's European operations for 2.5 years, overseeing the company's largest market. Before SumUp, he was COO and Co-CEO at Pipedrive during its unicorn status achievement and sale to Vista Equity Partners.

Notable Incharge portfolio companies:

  • Waabi — AI for autonomous trucking ($200M Series B, backed by Uber, Khosla, Nvidia)
  • ACCURE Battery Intelligence — Battery safety software ($16M Series B led by Incharge)
  • Stoke Space — Reusable rocket development
  • Cephia AI — Healthcare AI ($4M seed led by Incharge)

Fraugster: Payments fraud prevention (Restructured)

Max Laemmle, a former Product Evangelist at SumUp, co-founded Fraugster in 2014—an AI-powered fraud prevention platform for e-commerce payments. However, the company's trajectory illustrates the challenges facing alumni ventures in competitive markets.

AttributeDetail
Founded2014, Berlin/Tel Aviv
FoundersMax Laemmle (ex-SumUp Product Evangelist), Chen Zamir (ex-PayPal risk, IDF intelligence)
DescriptionAI-powered payment fraud detection for merchants, claiming 70% fraud reduction and 35% higher conversion
Total Funding~$19 million
Peak Employees~55
StatusEntered insolvency January 2023; restructured under new ownership

Funding history:

  • Series A (Jan 2017): $5M — Earlybird (lead), Speedinvest, Seedcamp
  • Series B (Nov 2018): $14M — CommerzVentures (lead), Munich Re/HSB Ventures, Earlybird, Rancilio Cube

Fraugster developed an innovative model where Munich Re insured their "Fraud Free" product, taking full liability for fraudulent transactions. The company processed approximately $35 billion in transactions for clients including Ingenico, SIX Payment Services, and Worldline.

January 2023 insolvency: Fraugster Services GmbH entered provisional insolvency proceedings when a funding round tied to an M&A process failed to close. Insolvency administrator Sebastian Laboga of PLUTA sought new investors, and the company appears to have been acquired, though the original founding team has dispersed.


Additional alumni angel investment activity

SumUp alumni have extended their influence through active angel investing:

  • Daniel Klein (SumUp CEO, still at company): Angel investments in Placer (unicorn, Series C) and marta
  • Marc-Alexander Christ (SumUp Co-founder, still at company): Invested in MorphAIs (AI-powered VC fund, Berlin)
  • Stefan Jeschonnek: 50+ angel investments through Discovery Ventures network
  • Jan Deepen: Portfolio of 5+ direct angel investments beyond Discovery Ventures
  • Petter Made: Angel investment in Dealflow (Denmark, Seed 2024)

PART 2: Companies and VC funds where SumUp alumni hold senior executive roles

Petter Made — Partner at EWOR and former CPTO at Drooms

Petter Made, one of SumUp's six co-founders, has built a distinctive post-SumUp career combining operating experience with founder mentorship.

Current RoleOrganizationDescription
Full-Time PartnerEWOR (since Nov 2024)"Radically selective" founder fellowship with 0.1% acceptance rate
Former CPTODroomsScaled virtual data room platform to nine-figure valuation

EWOR is a Berlin-based founder fellowship that has committed €60 million to supporting early-stage entrepreneurs (announced April 2025). The program provides up to €500K in funding plus weekly 1:1 coaching from unicorn founders. Other partners include founders of Adjust, ProGlove, and Felyx. Made describes his mission: "Empowering brilliant founders with the right mindset—not just funding—is how you create lasting impact. At EWOR, I'm teaching outliers to operate out of their comfort zone."


Steve Delpy — Chief Banking Officer at Paysafe

AttributeDetail
Current RoleChief Banking Officer, Paysafe
Previous SumUp RoleHead of SumUp Payments
Current CompanyPaysafe — major global payments platform

Delpy's move from SumUp to Paysafe represents a senior lateral transition within the payments industry, taking a C-level banking leadership position at one of SumUp's larger competitors.


Jennifer Heinze — Head of People at Gigs

AttributeDetail
Current RoleHead of People, Gigs
Previous SumUp RolePeople Development Lead
Current CompanyGigs — telecommunications startup

Heinze transitioned from SumUp's people development function to lead HR operations at Gigs, a fast-growing telecommunications company.


Gareth Walsh — Non-Executive Director, SumUp Board

AttributeDetail
Current RoleNon-Executive Director, Chair of SumUp Holding Company Board
Previous SumUp RoleCEO of SumUp Limited (Ireland), May 2020-July 2023; Global Head of Risk and Compliance (12+ years)

Walsh spent over a decade at SumUp, rising from compliance leadership to become CEO of the Irish entity that serves as the gateway to European markets. He transitioned to a board role in 2023.


Summary of the SumUp Mafia landscape

Startups founded by SumUp alumni (by funding raised)

CompanyDescriptionFounder(s) from SumUpSumUp RoleFundingStatusLocation
ZeitgoldAI bookkeeping automationStefan Jeschonnek, Jan DeepenCo-founders (CPO, CCO)~€55MAcquired by Deel (2021)Berlin/Tel Aviv
FraugsterAI payment fraud preventionMax LaemmleProduct Evangelist~$19MRestructured (2023)Berlin/Tel Aviv
Discovery VenturesMicro-VC fundStefan Jeschonnek, Jan DeepenCo-founders (CPO, CCO)€60M+ AUMActive (Fund IV)Berlin
Incharge Capital PartnersMobility-focused VCMichael SchrezenmaierCEO Europe€100M+ (Porsche/DT)ActiveBerlin

SumUp alumni in senior executive/partner roles elsewhere

PersonSumUp RoleCurrent PositionCompany/Fund
Petter MadeCo-founderPartnerEWOR (founder fellowship)
Michael SchrezenmaierCEO EuropeFounding PartnerIncharge Capital Partners
Steve DelpyHead of PaymentsChief Banking OfficerPaysafe
Jennifer HeinzePeople Development LeadHead of PeopleGigs
Gareth WalshCEO SumUp Limited (Ireland)Non-Executive DirectorSumUp Board

Conclusion: An emerging mafia with founder-to-VC momentum

The SumUp Mafia, while smaller than those of PayPal or Revolut, demonstrates a distinctive pattern: three of six co-founders who departed have become active investors, not just operators. Stefan Jeschonnek and Jan Deepen's dual track—founding Zeitgold (successfully exited) while simultaneously running Discovery Ventures (60+ portfolio companies)—creates multiplicative ecosystem influence.

The mafia's geographic fingerprint centers on the Berlin-Tel Aviv axis, reflecting both SumUp's German roots and the Israeli tech talent that co-founded Zeitgold and Fraugster. Most ventures remain adjacent to payments and SMB services, leveraging domain expertise from building SumUp's merchant network.

Michael Schrezenmaier's recent emergence as an Incharge Capital partner—backed by €100M from Porsche SE—represents the newest development, extending SumUp DNA into mobility and climate tech. Meanwhile, Petter Made's role at EWOR positions SumUp experience at the heart of European founder development.

Key metrics of the SumUp Mafia:

  • 1 successful exit: Zeitgold → Deel (2021)
  • 2 active VC funds: Discovery Ventures, Incharge Capital Partners
  • ~€160M+ in combined capital deployed or committed by alumni-led funds
  • 60+ portfolio companies backed by Discovery Ventures alone
  • 4+ senior executive placements at major fintechs

Unlike more mature mafias with dozens of alumni ventures, SumUp's talent network is still maturing—the company only reached decacorn scale recently, and the August 2014 founder departures are just a decade old. As SumUp's 3,000+ employees across 20 offices continue their careers, this mafia is likely to grow substantially in the coming years.

Content is user-generated and unverified.
    SumUp Mafia: Europe's Fintech Founder Factory | Claude