New Business Pitch: DataFest 2026 Campaign

Prepared for: Faur | Michael MacLennan, Founder
Date: January 2026
Prepared by: [Agency/Consultant Name]

The Opportunity

DataFest 2026 (Scotland's premier data and AI conference, hosted by The Data Lab) presents a strategic opportunity to position Faur as the go-to consultancy for practical AI implementation in communications.

Why this matters for Faur:

• 700+ data/AI professionals seeking practical implementation guidance
• Faur's unique positioning—strategic comms expertise paired with genuine ML/AI capability—is exactly what this audience needs
• Michael's ScotlandIS board position provides natural ecosystem credibility
• Edinburgh location aligns with Faur's Scottish base

What We've Created

In under one hour, using Claude Projects and a custom Faur brand skill, we developed a complete campaign toolkit:

The meta angle: The article about creating these assets is the content for the speaking proposal—demonstrating practical AI implementation for communications in real-time.

The Benefit

For brand positioning:

• Establishes Faur as practitioners, not just advisors
• Demonstrates the "we implement, not just recommend" promise
• Creates reusable content for Applied Comms AI and ongoing thought leadership

For business development:

• Direct access to 700+ qualified prospects at DataFest
• Speaking slot provides credibility and visibility
• Content calendar builds Michael's personal brand pre-event

For operational efficiency:

• Campaign toolkit created in ~1 hour (vs. days traditionally)
• Repeatable process for future client pitches
• Custom brand skill ensures consistency across all outputs

Investment Options

Recommendation: Pursue speaking slot as primary objective. Low cost, high visibility, content serves multiple purposes regardless of outcome.

Next Steps

1. This week: Submit speaking proposal to datafest@thedatalab.com
2. This week: Publish Applied Comms AI article; begin LinkedIn content cadence
3. Week 2: Follow up with Data Lab; explore partnership options if speaking unavailable
4. Ongoing: Execute content calendar; engage with Scottish AI community

Why This Approach Works

This pitch demonstrates what Faur offers clients: not theoretical AI advice, but practical implementation that delivers tangible outputs quickly.

The assets you're holding were created using:

• Claude Projects: Persistent context maintaining brand guidelines and project brief
• Custom Skills: Faur brand specifications embedded for consistent outputs
• Structured workflow: Research → strategy → asset creation → refinement

This is exactly what Faur can deliver for clients navigating AI implementation for their communications functions.

Ready to proceed?

Contact: info@faur.site | faur.site

Pioneering communications with practical AI expertise.