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The Gett Mafia: Israel's ride-hailing alumni network

The Gett alumni network has produced one unicorn (Bringg, valued at $1B+), multiple well-funded startups including a $180M green hydrogen venture (H2Pro) and a $42M lottery platform (Jackpot.com), and several executives now leading major tech companies. Unlike the PayPal Mafia, the "Gett Mafia" has never been formally named or profiled by media—this research represents the first comprehensive mapping of this ecosystem.

Founded in 2010 by Dave Waiser and Roi More, Gett raised over $900 million and reached a $1.5 billion valuation before being acquired for $175-190 million in 2024. The company's alumni have gravitated toward B2B SaaS, logistics, fintech, and mobility-adjacent sectors, leveraging operational expertise gained in one of the most competitive on-demand transportation markets.


SECTION 1: Startups founded by Gett alumni

Co-founders and C-level executives

NameRole at GettTenureStartupYearSectorFundingStatus
Lior SionCTO & VP Product~2010-2013Bringg2013Logistics SaaS$100M+🦄 UNICORN ($1B+ valuation)
Dave WaiserCo-Founder & CEO2010-2022Accumulator2022Fintech/Liquidity$46M ($140M valuation)Active
Dave WaiserCo-Founder & CEO2010-2022KamaLama2022+Health-Tech (B Corp)UndisclosedActive
Dave WaiserCo-Founder & CEO2010-2022Fundraisly2022+Fintech/FundraisingUndisclosedActive
Roi MoreCo-Founder2010-2015Jackpot.com2016Lottery/Gaming$42M+Active (6 US states)
Roi MoreCo-Founder2010-2015Vigoda.ru2010E-commerce/Daily Deals$200-250M revenueAcquired
Max KrasnykhCOO → Co-CEO2016-2023Mokka2023AI/HR TechPre-seedActive
Keren FananCRO & GM Enterprise5+ yearsMyop2024Developer Platform$2MActive

Juno acquisition alumni (Gett acquired Juno for $200M in 2017)

NameRole at Gett/JunoTenureStartupYearSectorFundingStatus
Talmon MarcoCEO, Juno2015-2017H2Pro2019Green Hydrogen/CleanTech$180MActive
Talmon MarcoCEO, Juno2015-2017PentaLab2017Tech IncubatorN/AActive
Talmon MarcoCEO, Juno2015-2017Altis Movement2020AI Fitness$7MActive
Igor MagazinikCTO, Juno2015-2017PentaLab2017Tech IncubatorN/AActive
Igor MagazinikCTO, Juno2015-2017Altis Movement2020AI Fitness$7MActive
Igor MagazinikCTO, Juno2015-2017Fantastic FarmsN/AAgTechN/AActive

Russia operations alumni

NameRole at Gett RussiaTenureStartupYearSectorFundingStatus
Anatoly SmorgonskyCEO Russia2019-2022RuMarket2022Mobile App Store~100M RUBActive
Anatoly SmorgonskyCEO Russia2019-2022MyBigLove2020Winetech/HospitalityUndisclosedActive
Anatoly SmorgonskyCEO Russia2019-2022Oin.Space2018BlockchainSeedActive
Anatoly SmorgonskyCEO Russia2019-2022Ambite.ru2018IT SolutionsUndisclosedActive
Anatoly SmorgonskyCEO Russia2019-2022Bibi-car.ruN/AAutomotiveUndisclosedActive

Other notable founders

NameRole at GettTenureStartupYearSectorStatus
Guy GaashVP Global PartnershipsN/Ashopnfly2012Travel/E-commerce❌ Shut down

Detailed founder profiles

Bringg: The Gett Mafia's only unicorn

Lior Sion, former CTO & VP Product at Gett, co-founded Bringg in 2013 with Raanan Cohen. The company became a $1B+ unicorn in 2021 after raising $100M at that valuation. Bringg provides a SaaS delivery logistics platform enabling enterprises to orchestrate last-mile delivery operations across multiple carriers.

Key customers include Walmart, McDonald's, Coca-Cola, and DHL. Sion now serves as Chairman of the Board. His earlier experience building Gett's core product and technology infrastructure directly informed Bringg's platform architecture for managing real-time logistics at scale.

Accumulator: Solving the founder liquidity problem

Dave Waiser lost an estimated $170 million in paper wealth when Gett's planned $1.1B IPO was canceled following Russia's invasion of Ukraine in early 2022. This experience inspired Accumulator, an SEC-regulated fintech platform that helps founders convert illiquid startup equity into diversified portfolios without selling shares.

The platform has raised $46 million at a $140 million valuation (December 2024) and manages $60+ million in assets across three funds. Investors include Filip Dames (Zalando co-founder), Avishai Abrahami (Wix co-founder), and Gigi Levy-Weiss (NFX).

H2Pro: Clean energy with celebrity investors

Talmon Marco, who founded Juno (NYC-based ride-hailing acquired by Gett for $200M in 2017), co-founded H2Pro in 2019. The company develops membrane-free electrolyzer technology for producing green hydrogen at significantly lower costs than traditional methods.

H2Pro has raised $100-180 million from an exceptional investor roster including Bill Gates' Breakthrough Energy Ventures, Temasek (Singapore sovereign fund), ArcelorMittal, Hyundai, and Li Ka-shing. The company aims to achieve $1/kg green hydrogen by ~2031.

Jackpot.com: Digitizing the $100B lottery market

Roi More, Gett co-founder who left around 2015, launched Jackpot.com in 2016 to bring official state lottery tickets online. The company has raised $42M+ and operates in six US states (Massachusetts, Arkansas, New Jersey, New York, Ohio, Texas).

Investors include an all-star roster of sports figures and executives: James Harden, Joel Embiid, Michael Rubin (Fanatics CEO), Jason Robins (DraftKings CEO), and ownership groups from the Dallas Cowboys, NY Yankees, San Francisco 49ers, and NY Giants.


SECTION 2: Gett alumni in executive/partner roles

C-level executives at other companies

NameFormer Role at GettTenureCurrent CompanyCurrent PositionCompany Description
Lina MargolinUK B2B GM & Interim Global VP OperationsN/AJustPark/ParkHubCOO (Dec 2024)Global parking technology leader, 20M+ drivers, $1B+ booking volume
Lina MargolinUK B2B GM & Interim Global VP OperationsN/AAirPortr (previous)COO (2020-2024)Smart baggage management, Heathrow, British Airways
Anatoly SmorgonskyCEO Russia2019-2022Wildberries TaxiHead of Taxi ServiceNew taxi service from Russia's largest e-commerce company

Venture capital partners and investors

NameFormer Role at GettTenureCurrent Fund/CompanyCurrent PositionDescription
Dave WaiserCo-Founder & CEO2010-2022AccumulatorFounder & Managing PartnerSEC-regulated equity pooling fund for founders
Dave WaiserCo-Founder & CEO2010-2022defy.vcVenture PartnerVC fund; invested in companies like Birches Health
Keren FananCRO & GM Enterprise5+ yearsAccumulator FundVC/InvestorInvesting in private tech companies
Lior SionCTO & VP Product~2010-2013BringgChairman of the BoardBoard-level investment oversight

Executives who remained at Gett through 2024 acquisition

NamePosition at GettCurrent Status
Matteo de RenziManaging Director → Co-CEO → CEORemained as CEO through Pango acquisition
Max KrasnykhCOO → Co-CEOLeft to found Mokka (2023)
Mark OunMD Gett Israel, COORemained at Gett
Yaki ZakaiCTORemained at Gett
Aliaksei AneichykGlobal CFORemained at Gett

Investment and funding summary

The Gett Mafia startups have collectively raised significant capital across diverse sectors:

StartupTotal FundingValuationKey Investors
Bringg$100M+$1B+ (Unicorn)Walmart, Salesforce Ventures, Insight Partners
H2Pro$180MN/ABreakthrough Energy Ventures (Bill Gates), Temasek, Hyundai
Accumulator$46M$140MZalando founder, Wix founder, NFX
Jackpot.com$42M+N/ASports franchises (Cowboys, Yankees, 49ers), Michael Rubin
Altis Movement$7MN/APentaLab
Myop$2MN/ARadian Capital

Estimated total capital raised by Gett alumni startups: $375M+


Patterns in the Gett Mafia ecosystem

Sector concentration shows operational DNA

Gett alumni have gravitated toward sectors that leverage their operational expertise in managing complex, real-time logistics:

  • Logistics/Delivery SaaS (Bringg) - Direct translation of ride-hailing operations
  • Mobility-adjacent tech (JustPark/ParkHub, AirPortr) - Related transportation infrastructure
  • Fintech for founders (Accumulator, Fundraisly) - Solving problems experienced firsthand
  • Regulated industries (Jackpot.com lottery, H2Pro energy) - Experience navigating taxi regulations

B2B focus dominates

Unlike consumer-facing startups, nearly all Gett alumni ventures focus on B2B/enterprise solutions. This reflects Gett's own evolution from B2C ride-hailing to B2B corporate ground transportation management (serving a third of Fortune 500 companies by 2022).

Geographic distribution

  • Israel: Headquarters of most founders (Dave Waiser, Roi More, Lior Sion, Talmon Marco)
  • United States: Jackpot.com (SF), Accumulator (Miami), H2Pro operations
  • United Kingdom: Lina Margolin (JustPark/ParkHub), AirPortr
  • Russia: Anatoly Smorgonsky ventures (RuMarket, MyBigLove)

Why the "Gett Mafia" hasn't been named until now

Unlike the PayPal Mafia, the Gett alumni network has not received formal media recognition as a cohesive "mafia" for several reasons:

  1. Recent exits: Major executive departures began only in 2022 when Dave Waiser left; the startup ecosystem is still emerging
  2. Smaller acquisition outcome: Gett was acquired for $175-190M after raising $1B+, representing a loss for investors rather than a wealth-creating exit
  3. Geographic dispersion: Alumni spread across Israel, UK, Russia, and US rather than concentrated in Silicon Valley
  4. Founder retention: Many key executives (Matteo de Renzi, Mark Oun, Yaki Zakai) remained at Gett through its acquisition

Conclusion: An emerging mafia with proven winners

The Gett Mafia, while smaller than PayPal or Uber alumni networks, has already produced a unicorn (Bringg) and several high-potential ventures backed by top-tier investors. The ecosystem is characterized by deep operational expertise, B2B focus, and strength in regulated markets.

Key alumni to watch include Dave Waiser (building a fintech portfolio for founders), Talmon Marco (leading clean energy innovation at H2Pro), and Roi More (scaling lottery digitization at Jackpot.com). As more Gett alumni ventures mature, this network may produce additional unicorns—particularly Accumulator and H2Pro, both of which have attracted exceptional investor interest and address large market opportunities.

Total startups documented: 18 Active startups: 15 Unicorns: 1 (Bringg) Combined funding raised: $375M+

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    The Gett Mafia: Israel's Ride-Hailing Alumni Network | Claude